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It has now been published as a book, Bete de Jour - the title a self-deprecating play on words on the anonymous call-girl blogger Belle de Jour.
And it's struck a chord with the millions of other men who believe they are also too ugly to find love.
Ten attractive single women are sitting at individual tables, each waiting expectantly to talk to him. 'I popped a mint in my mouth, fixed on my name tag and promptly fainted,' he confesses. In fact, he believes that he is so ugly that women won't want to spend even ten minutes with him, let alone allow him to prove what a lovable, loyal partner he might be.
It's a speed-dating night, and Stan has ten minutes to woo and charm each of the ten women. For the past two years, Stan has been writing a hugely popular blog about his experiences looking for love.
I've tried to do the same thing many times in my life and always failed.
'So I thought that if I did a blog and managed to get readers, they would keep me on track and help provide me with the impetus to keep going with the fitness regime and lose weight. People are taking me at my word: they're actually interested in what I've got to say and what I think, instead of just what I look like.
'Quite often, it can affect the way people manage other aspects of their lives,' she says.
So what is it like to be an ugly man in Britain today?
Can it really be as tough for a man as for a woman?
'She was a photographer and she was desperate to take photos of me.' Another woman lured Stan to her home only for him to discover she wanted him to take part in a low-budget porn film.
'She and her partner produced ultra- cheap porn films and sold them over the internet and in pubs.