Also, the site itself is friendly, clean and attractive, which makes a big difference.
One wants users to feel comfortable in an online space: Think about it, would you rather meet someone in a tacky dive (not the good kind) or somewhere well-lit and welcoming?
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How About We seeks to alleviate that daunting experience by putting the focus on the date, rather than the hassle of getting there.
"We're talking having students write their own versions of Plato's and perform them in front of large audiences, creating massive hip-hop operas about the history of labor and segregation, or taking parents and students on weekend retreats to talk about everything they need to say before they go to college." When they turned 30, the pair decided to create an online dating site — one that they would use.
Hence the creative nature of How About We, which just scored .1 million in series A funding round led by RRE Ventures (syndicate includes Founder Collective, Thrive, FF Assets and individual angel/entrepreneurs like George Kliavkoff and Scott Kidder).
") that focus more on their personalities than their looks, and then propose dates that they would like to go on.
This injection of novelty into the dating scene seems par for the course for co-founders Brian Schechter and Aaron Schildkrout.